I help professional women build lives that thrive in every area. We start by getting your expertise online.
I help you create your offer and build your website in one intensive day — so you have income beyond your salary, leverage beyond your job title, and the resources to design a whole life on your terms.
Here's everything built for you.
The Life Audit
Find out exactly where your whole life stands across five foundations — so you know where to focus your energy next.
Take the Free Quiz → Free · Every SundayNotes by Jay
One honest letter a week about money, identity, purpose, community, and full expression. The thinking that helps you actually move.
Subscribe Free → Free · Updated regularlyThe Blog
Longer thinking on self-development, career strategy, financial independence, and building a life that works completely.
Read the Blog → Free Tools & GuidesResources
A growing library of resources organized by the five foundations — start wherever your Life Audit says you need most.
Browse Resources → By Application · LimitedWork with Jay
In one intensive session, we build your website, your offer, and your payment system — so you can start sharing what you know.
Learn More → Free · wmnmagazine.comWMN Magazine
Practical strategies, inspiring stories, and the support ambitious women need to succeed at work, in business, and in life.
Visit WMN Magazine → Apparel · Journals · MoreThe Shop
Pieces designed to keep you anchored while you do the work of building a life that's entirely yours.
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Want to connect? I'd love to hear from you — whether you're exploring working together or just getting started.
Get in Touch →
"Your expertise is your legacy. It's time to share it, build from it, and let your whole self lead."
— Jay
Jay L.A. Bastien
Executive · Editor-in-Chief · AdvocateJay L.A. Bastien brings decades of expertise in business operations, information technology, and organizational leadership. As an operations executive in city government, she moves fluidly between public sector strategy and entrepreneurial ventures.
She's also Editor-in-Chief of WMN Magazine, President of a women's career development group, and an advocate for workplace wellness initiatives.
Through both her consulting and editorial leadership, Jay is committed to one thing: making the strategies for sustainable success accessible to all women — so they can overcome societal barriers and design their lives intentionally, with complete agency.
Jay divides her time between New York City and the Hudson Valley, New York region.
Let's Connect
Whether you're here to explore working together or just getting started, I'm glad you're here.
Latest from the Shop
• 100% cotton face
• 65% cotton, 35% polyester
• Charcoal Heather is 55% cotton, 45% polyester
• Fabric weight: 8.5 oz/y² (288.2 g/m²)
• Tightly knit 3-end fleece
• Side-seamed construction
• Self-fabric patch on the back
• Double-needle stitched rib collar, cuffs, and hem
• Blank product sourced from Pakistan
Disclaimer: This sweatshirt runs small. For the perfect fit, we recommend ordering one size larger than your usual size.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
• Ceramic
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
• 100% polyester case
• Fabric weight: 8.1 oz/yd² (275 g/m²)
• Fabric with a linen feel
• Hidden zipper
• Machine-washable case
• Shape-retaining 100% polyester insert included (handwash only)
• Blank product components in Mexico sourced from China and Mexico
• Blank product components in the EU sourced from China and Poland
• Covers with soft-touch coating
• Cover weight: 10.38 oz/yd² (352 g/m²)
• Page weight: 2.62 oz/yd² (89 g/m²)
• Metal wire-o binding
• 140 dotted pages
• US fulfilled notebooks measure 5.5″ × 8.5″ (13 × 21 cm)
• EU fulfilled notebooks measure 5.7″ × 8.5″ (14.5 × 21 cm)
• Blank product sourced from the US and Sweden
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
